We are firmly convinced that website content should always be meaningful and helpful to readers and potential customers. But with content being online, it’s not a one-to-one situation between you (or better, your website) and the reader. Search engines are the go-between, and they have a mission. Their aim is to organize the world's information and make it accessible.
This means it’s your job to make search engines understand exactly what your site is about. It’s the only way to get a website indexed and ranked as it should be. And it’s the only way newcomers will find their way to you and your website.
Search Engine Optimization (SEO) is the name of the game - search engine robots must understand what your site is about to rank it well.
There are various on-page factors that affect search engine rankings. TYPO3 CMS is a software solution that comes with fully functional, standardized SEO features for optimizing a website’s performance. All of its features have been built to guide search engines through every post and page of a site. The tools are all there at your fingertips. With a few clicks, and no extra modification whatsoever, you can:
customize page titles
change cryptic URLs to speaking (and pretty) permalinks
edit metadata (e.g. meta description, abstract and keywords)
and lots, lots more
The out-of-the-box functionalities are easy to use, available by default, free of charge - ergo: great! But … that doesn’t mean you can’t improve it further!
MaxServ and Yoast joined forced to take TYPO3’s SEO functionalities a step further and launched the extension Yoast SEO for TYPO3 in April 2017. Richard Haeser gave us an overview in his blog post back then. Above all, the extension helps you write better content. And creating better content means you’re optimizing content for search engines in a natural way. Yoast SEO for TYPO3 CMS is a flexible and easy-to-use text analysis tool.
The analysis generates metrics about a text and evaluates if something needs attention before being published. Several key characteristics are checked in the text and the assessments result in 2 scores:
the use of your focus keyword (a keyword you choose beforehand)
The corresponding results are listed in a simple traffic light display. At a glance, you’re able to see if a post is ready for publishing or if some parts still need optimizing.
Yoast SEO for TYPO3 CMS helps to streamline website content in an incredibly easy way.
For example, you can check your snippet preview, see what your post will look like in the search engine results and you can check to see if details like the length of your title and meta description are correct. If not, they can easily be modified in the editor.
Facebook and Twitter also show some of your content. By using Yoast SEO for TYPO3 can easily get texts and images for both OG (Facebook) and Twitter into shape, thus attracting more visitors from social media and increasing your readers’ engagement.
Technology has changed the marketing game. A website needs to serve both humans as well as robots. If robots don’t understand what a website is about, a website won’t get ranked well.
Getting SEO right makes all the difference to your site’s chances of success and should be on every marketer's to do list. Yoast SEO for TYPO3 CMS has taken TYPO3’s exceptional out-of-the-box SEO functionalities even further. Both could save you from having to hire an SEO expert.